Zach Horvath is the founder of LIVE A GREAT STORY, a simple message that came to him during his first big adventure travel trip. Inspired by the realization that everyone, everywhere, is living their story and that it's up to each of us to write our own great story, Zach spray-painted the now-iconic phrase on a popular trail in Austin, TX. The mural is still there over a decade later and has become a landmark for visitors and locals alike. The LIVE A GREAT STORY message grew into a business and spread around the globe thanks to apparel, accessories, and stories, inspiring people of all walks of life to be the hero of their story. Zach is now writing a book based on the LIVE A GREAT STORY story. He is also a Mt. Kilimanjaro travel advisor and guide, hosting yearly trips to the tallest mountain in Africa.